APPBUILDERS • ETORO • AI FIRST
Everyone can build.Build. Ship. Impact.
The next generation of eToro products won't come only from product teams. They'll come from builders across every function.
Engineering
HR
Marketing
Compliance
Finance
Operations
AI removed the barriers
Builders are everywhere
Days, not quarters
Reach millions
Build
Why AppBuilders?
A builder culture.At company scale.
Builder Culture
Anyone can create. AI makes building accessible.
Ship Fast
Ideas become working products in days.
Create Impact
Your work can reach millions of users.
Why eToroans
Nobody on earth is better positioned to build the next thing.
You already know the users. You already know the markets. You already know what's broken — because you live next to it every day. That is the unfair advantage.
Build apps and experiences on top of the eToro ecosystem.
Context
You understand the user.
Twenty years of fintech instinct. You know what investors actually do at 9pm on a Tuesday — not what a slide deck says they do.
Distribution
You start at 40M.
What takes most startups a decade to assemble — users, trust, regulation, rails — you start with from day one.
Craft
You ship for real.
People here have shipped to millions. That muscle is rare. AppBuilders is where it points at something new.
Ambition
You see further.
The people who saw social trading early, who saw crypto early, who saw AI early — they're already here. Now we give them the canvas.
Choose your path
Simple idea.Big idea.
Small teams.Big ideas.Massive impact.
APP STORE TRACK
Build it.
Ship it.Let users love it.
Create apps using eToro APIs and AI builders. No committees. No business plans. Just build.
How it works
Three moves.From idea to users.
01
Build
Use AI. Use Base44. No coding required.
02
Submit
Quick review. Technical validation.
03
Launch
Available in the eToro App Store. Reach millions.
Examples
Apps waitingto be built.
Portfolio Tracker
Live position intelligence.
Dividend Dashboard
Income clarity in one view.
Options Helper
Sharper decisions, faster.
Crypto Heatmap
Market movement at a glance.
Market Alerts
Signals before the noise.
AI Watchlists
Ideas that learn with you.
One builder.One idea.Millions of users.
PRODUCT TRACK
Build the next business inside eToro.Think bigger.
Build something that changes the company. Some ideas deserve more than an app. They deserve a team. A roadmap. A business.
What qualifies?
Ideas withcompany gravity.
New Business
New Product
Platform
AI Capability
The Builder Journey
From sparkto launch.
01Idea
02Validation
03Team
2-5 builders
04Business Plan
05Leadership Review
06CEO Approval
07Build
Launch
What you'll receive
A startup systeminside eToro.
Dedicated team
Executive sponsorship
Mentors
AI engineering support
Design support
Business coaching
Funding
Go-to-market support
Build more than software.Build the future of eToro.